Social media content

Open house announcement

Script writing, directing and acting for Instagram, Facebook and TikTok.

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About the project

About 2 years ago, I had an excellent opportunity to start a coworking space. During this time, I had the chance to write, direct, and act in multiple commercials promoting my business on various forms of social media. This specific project is to advertise the open house we hosted when we first started out. My aim was to spread awareness and generate a better turnout. We tallied a total of 34 guests that stopped through, so I am hoping our ad had somewhat of an impact on that figure.

The problem

We had a fully renovated building to fill with different levels of clientele, and had to get the word out. I found that the best path would be an open house in which we could showcase the building and collect contact information in person.

The goal

We ultimately advertised this video on Instagram and TikTok, as well as some promotion on Facebook through neighborhood groups and HOA groups. The goal was to get the word out and entice people enough with the ad to garner more numbers.